Mohamed Jawhar Maalej
PMP®, LSSGB, MS Decision Sciences, MBA Marketing | Certifié Harvard Business School en Stratégie d'Entreprise | 25+ ans d'Excellence Opérationnelle
The Diagnostic Advantage
What? SWOT identifies internal and external drivers to map out a clear strategic trajectory.
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Why SWOT is Vital for Strategy
In strategic management, a SWOT analysis is the critical diagnostic tool that bridges the gap between vision and execution. For a **Harvard-certified** strategy, SWOT serves as the "Current State" baseline.
- ✔ Risk Mitigation: Identifying external Threats before they become operational crises.
- ✔ Asset Leveraging: Recognizing internal Strengths to create a sustainable competitive wedge.
From SWOT to TOWS
While SWOT identifies the factors, **TOWS Analysis** determines the actions. This is where strategic alignment happens, transforming your Tunisian operations into high-performance systems.
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