SWOT Analysis Framework

Mohamed Jawhar Maalej | PMP®, LSSGB, MS Decision Sciences, MBA Marketing | Certifié Harvard Business School en Stratégie d'Entreprise | 25+ ans d'Excellence Opérationnelle

What is SWOT?

SWOT (Strengths, Weaknesses, Opportunities, Threats) is the bedrock of strategic planning. In the OPEX methodology, we use it to define the current state before driving transformation.

Strengths

Internal advantages.

Weaknesses

Internal gaps.

Opportunities

External growth.

Threats

External risks.